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Distribution & Aftermarket

Geely's e-pickup truck subsidiary sets up Thai subsidiary

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By Will Pulson - 23rd August 2024

Thailand / China - Radar New Energy Automobile (Zhejiang) Company Ltd (Radar), a unit of Zhejiang Geely Holding Group Company Ltd based in Hangzhou in China’s Zhejiang province, earlier this month announced it had established its first overseas subsidiary – in Thailand.

This marked an important milestone in the electric pickup truck manufacturer’s global expansion, with the Thai subsidiary to serve as a hub for the company’s expansion into other markets in South-east Asia. Radar also launched its Riddara brand in Thailand.

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