Build it and they will come. This is the approach being taken by the Moroccan government to grow its automotive industry, which is the largest in Africa but still modest by global standards. The kingdom already has major plants owned by Renault and Stellantis, alongside components production from European, American, and Japanese firms. Relying on foreign companies to do all the work can have variable outcomes, however: for example, a new EV plant which was proposed by Chinese automaker BYD in 2017 has failed to materialise.

REE claims the P7-C is the very first vehicle to be certified to Federal Motor Vehicle Safety Standards and Environmental Protection Agency standards to feature steer-by-wire, brake-by-wire, and drive-by-wire technology.