T&BB talks to Accelera about the current state of 17Xe development in Cwmbran
By Bradley Osborne – 27th February 2025
In early 2023, a new name was introduced to the commercial vehicle industry: “Accelera by Cummins”. It was the result of eight separate acquisitions made by parent company Cummins Inc over a period of as many years, all of them connected, albeit in different ways, to zero-emission technology. Naturally, Cummins wished to differentiate its new purchases from its ongoing engine business, and it is not the only legacy manufacturer to attempt a rebrand for its electric vehicle products (a la General Motors’ “Brightdrop” and Shyft Group’s “Blue Arc”). But it also aims to weld its acquisitions together into a single, cohesive unit capable of delivering “end-to-end electric solutions”. Molly Hale – who is the marketing communications manager for Accelera – explained: “There was this belief that we needed to have an identity all our own, to go to the market and explain the depth of the commitment and the depth of the investments in these technologies.”
