Mitsubishi launches Euro IV L300 light truck to retake market share in the Philippines
By Jim Gibbins - 1st December 2019
Japan / Philippines - Mitsubishi Motors Corporation of Tokyo, Japan has re-launched and re-entered the light duty van / truck market with its L300 small truck in the Philippines at the end of September 2019, fitted with a new diesel engine which meets the country’s Euro IV regulations.
Mitsubishi Motors Philippines Corporation of Laguna was forced to withdraw the L300 range from the local market at the end of 2017 ahead of the introduction of stricter emissions standards at the beginning of 2018. This resulted in a significant loss of market share as other Japanese manufacturers, as well as South Korean and Chinese rivals, moved in to fill the gap in the market.
