Truck-Lite changes name to Clarience Technologies
By Jim Gibbins - 1st June 2020
USA - Clarience Technologies, LLC is the new holding company name for Truck-Lite Holdings Inc of Southfield, Michigan; the company formally announced the name change on May 11, 2020.
The name Clarience is formed by combining “clarity,” which signifies the visibility and insight that the company brings to its customers, and “science,” which is how it is achieved. The company said the name change reflects the company’s broader focus of providing total visibility to the commercial and recreational transportation industry through its family of technology-driven brands, as Brian Kupchella, CEO, Clarience Technologies, explained: “For over 65 years, we have been a leading innovator and manufacturer of the highest-quality, most trusted products for the commercial and recreational transportation marketplace. As we have evolved, we have built a family of businesses – Truck-Lite, DAVCO, Road Ready, RIGID and Lumitec – each with a strong market position and lasting customer relationships. We’ve also focused on our key capabilities in electronics and technology, building best-in-class telematics offerings and the most advanced lighting and safety systems available.”