Spartan Motors changes name to The Shyft Group
By Jim Gibbins - 1st August 2020
USA - Spartan Motors Inc has changed its corporate name to The Shyft Group Inc following the divestiture of its Emergency Response (ER) business to the REV Group of Wisconsin. The company has also released a new logo and launched a new corporate website at www.theshyftgroup.com. The Shyft Group is to be headquartered in Novi, Michigan instead of Charlotte, Michigan.
Daryl Adams, president and CEO, commenting on the name change, said: "For 45 years, the company has gone to market as Spartan. This new chapter has been well contemplated, it is aligned with our long-term growth strategy and it's one we're incredibly proud of. After the divestment of the ER business unit, we went through a month’s-long process to select the new brand. The Shyft Group represents the pivot in market-focus and the corresponding forward momentum we've garnered in the work truck, specialty service, and delivery vehicle markets.”
