Axalta expands CV coatings portfolio with launch of two new Imron Elite products

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By Jim Gibbins - 1st February 2021

USA - Axalta Coating Systems of Philadelphia, USA, a provider of liquid and powder coatings, is adding two new products to its high-performance Imron Elite coating solutions line in North America - Imron Elite ColorPLUS and Imron Elite Direct-to-Plastic basecoat. Both products are designed to deliver premium-quality and superior durability for commercial transportation vehicles.

Axalta’s Imron Elite ColorPLUS is a premium coating system designed specifically for the new and complicated paint schemes of recreational vehicles in the United States but equally it can be used for trucks and buses. Designed to produce a superior, long-lasting, glossy finish meeting recreational vehicles’ colour and processing requirements, it is claimed to outperform competitive products especially in product consumption and paint shop productivity. Case study data shows the product consumption of ColorPLUS to be 25-30% less than competitive products. Full system application times with ColorPLUS coupled with oven cure time resulted in a 30+% improvement in cycle time. It also utilises companion clearcoats, 8460S and 8463S, which are designed to deliver outstanding system appearance and durability.

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