Philippines - Pickup truck sales down by more than 40% in 2020

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By Jim Gibbins - 1st March 2021

The Philippines - Sales of pickup trucks declined by almost 17% to 13,227 units in the fourth quarter of 2020 from 15,847 units in the same period of the previous year, resulting in full-year sales falling by more than 41% to 40,187 units from strong year-earlier sales of 68,355 units. Small businesses continued to struggle with lockdowns, causing economic activity in the country to plunge.

The pickup market appears to be dominated by four pickup models. However, Isuzu despite having sales shrink by 8.7% saw its market share gain substantially.

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