Thailand’s pickup shows signs of recovery in Q4
By Jim Gibbins - 1st March 2021
Thailand - Sales of pickup trucks and derivatives declined by just 1.4% to 125,671 units in the fourth quarter of 2020 from 127,429 units a year earlier, as domestic economic activity in the country began to stabilise after a year of decline. Pickup trucks are typically dual-purpose vehicles in Thailand and are used extensively by farmers and small business owners such as independent traders.
Total sales were down by 19.5% at 396,137 units last year from 492,129 units in 2019, with segment leader Toyota slightly outperforming with an 18.5% decline in deliveries of Hilux-based vehicles to 156,247 units. Isuzu was one of the big winners last year following the launch of the new D-Max pickup last May, with pickup-based sales almost unchanged at 152,713 units, while Ford reported a more than 35% drop in the ageing Ranger and derivatives to 32,318 units.
