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Strategy/Policy

Mwheels rebrands as The Wheel Hub in UK and as Wheel HUB GmbH in Germany

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By Jim Gibbins - 4th March 2021

UK / Germany / India - Following a 12-month review of its UK and European operations, Manchester-based MWheels Ltd in the UK has rebranded as The Wheel Hub and Wheel HUB GmbH in Germany.

The CV wheel distributor said it decided on the name change to identify more clearly its approach in the respective regions. In the UK it is marketing itself under the slogan, ‘a better way to buy CV wheels’ and across the continent under the slogan, ‘the home of Xlite’, where the brand has become synonymous with quality forged aluminium wheels.

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