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Strategy/Policy

Alexander Dennis reveals new brand identities

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By Will Hall - 11th July 2022

ADL Enviro400FCEV showing the new branding

UK – Larbert, Scotland-based Alexander Dennis Ltd has announced a new visual identity for its Alexander Dennis and Plaxton brands. AD24 is the new name for the manufacturer’s aftermarket support, including spare parts, field service, call centres, workshops, and training.

The refreshed Alexander Dennis, Plaxton, and AD24 logos will be rolled out gradually over the coming months, replacing the existing identity that had been in place since Alexander Dennis was established in 2004.

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