Volkswagen AG to become Volkswagen Group as it refocuses as a design-oriented “sustainable mobility provider”
By Bradley Osborne - 21st September 2023
Germany – At a media event held two days prior to the opening of IAA Mobility in Munich on 5 September, Volkswagen AG of Wolfsburg, Lower Saxony announced it would change its name to “Volkswagen Group” and pursue a design-oriented strategy for future vehicles produced under its many brands.1
“Success by Design” was the watchword of Volkswagen’s Media Night on 3 September, where the group presented its plans for its future electric car platform (“CARIAD”). As manufacturers increasingly move towards producing electric, “software-defined” vehicles, Volkswagen CEO, Oliver Blume said that aesthetics will replace “traditional unique selling propositions” (i.e., technical design) as the key differentiator between brands.
