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Strategy/Policy

Navistar rebrands as ‘International’

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By Bradley Osborne - 2nd October 2024

The new International logo

USA – Navistar Inc, a subsidiary of the Traton Group and manufacturer of commercial vehicles based in Lisle, Illinois, has rebranded itself as ‘International Motors LLC’, marking a pivot in the company’s strategy towards customer services.

Navistar’s adoption of the International name is intended to “complement” the strategic changes which the company is making to serve customers of its ‘International’ branded trucks and buses, according to Chief Strategy and Transformation Officer Tobias Glitterstam. The company has announced that it will now be investing more resources into customer services, covering parts, maintenance, financing, connectivity, and charging.

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