JBM enters the European electric city bus market with the debut of the Eco-Life e12 at UITP 2025
By Luke Willetts - 9th July 2025

The ECO Life e12
Germany / India – At the 2025 UITP Summit in Hamburg (June 15–18, 2025), JBM Electric Vehicles, a subsidiary of JBM Auto Ltd (JBM) of Gurugram (New Delhi), unveiled its new ECO‑Life e12 battery-electric bus, marking the company’s official entry into the European market. The orderbook is now open with first deliveries of the 12-metre electric city bus expected in Q1 2026. The company also announced that its European operations are now headquartered in Frankfurt, Germany, overseen by Daniel Fräde, Director of Sales, Marketing & After Sales Europe.
The ECO‑Life e12