UK – UK commercial vehicle contract hire and leasing specialist, Asset Alliance Group (AAG), has announced a strategic partnership with global digital transformation specialist OSF Digital* aimed at enhancing AAG’s customer engagement and operational efficiency, particularly as it expands services in bus and coach rental and financial products. The collaboration will focus on implementing advanced digital tools, primarily Salesforce platforms, to streamline Asset Alliance Group’s client onboarding, customer service, and leasing lifecycle management.

*OSF Digital, headquartered in Quebec City, Canada, is a top-tier Salesforce partner offering end-to-end digital transformation services. With offices across North America, Europe, Latin America, and Asia-Pacific, OSF Digital specialises in customer relationship management (CRM), e-commerce, and digital strategy solutions tailored to industries like retail, financial services, and automotive.