The collaboration will focus on implementing advanced digital tools, primarily Salesforce platforms, to streamline Asset Alliance Group’s client onboarding, customer service, and leasing lifecycle management.

Having provided specialist financial solutions for the bus and coach industry for more than 20 years, the group has now invested in a fleet of top-of-the range coaches.

Amanda Figg is now AAG’s new Chief Technology Officer. Figg is tasked with leveraging data and new technologies to unlock new business opportunities as well as better support AAG’s existing customers.

AAG is heading into the bus and coach rental market, so T&BB set up an interview with Martyn Bellis, Commercial Director of Bus & Coach at AAG, to get a better understanding of the company’s strategy to double its turnover in bus and coach from GBP500m currently to GBP1bn in the next three years!

An experienced transport policy and public affairs specialist, Robert Gwynn joins the company with the role of getting more alternatively fuelled vehicles across its fleet.

Michael Bycroft has been appointed as the new Managing Director of Asset Finance & Leasing.

The mixed vehicle order consists of new electric and diesel trucks from UK commercial vehicle retailer, the Asset Alliance Group, with deliveries to begin in late 2023.