In a market like Turkey, it is crucial that domestic and international attendees are able to communicate with one another. One the one hand, Turkey is a giant market with growing infrastructure and, therefore, growing demand for goods and passenger transportation. On the other hand, it has long been a prime location for offshore manufacturing, especially for the European automotive industry. At a show like Busworld Turkey, then, companies who are interested in growing their share of the domestic market and companies who are interested in exporting products from Turkey are represented in equal proportions.