Mirko Sgodda appointed head of marketing, sales and customer services at Daimler Buses
By Jim Gibbins - 1st November 2020
Germany – Mirko Sgodda (46), former Head of Compliance Trucks & Buses, became Head of Marketing, Sales and Customer Services at Daimler Buses on October 1, 2020. He has succeeded Ulrich Bastert (60), who has retired after 35 years at Daimler.
Bastert joined the group in 1985 and held various management positions in the commercial vehicle business, including serving as president of the then DaimlerChrysler AG in the Czech Republic and as Head of Sales & Marketing Commercial Vehicles in France. From 2007 to 2015, Bastert was Head of Marketing, Sales and Services at Mercedes-Benz Truck, responsible for truck sales, as well as all communication and marketing topics for the Mercedes-Benz Trucks brand. Since 2015, he has headed up the sales business of the Daimler Buses division.
