Alexander Dennis appoints Ben Werth as Group Sales & Business Development Director
By Luke Willetts - 3rd September 2023
UK - Bus and coach manufacturer, Alexander Dennis Ltd, based in Larbert, Scotland, announced the appointment of Ben Werth as Group Sales & Business Development Director. In the newly created role, Werth will be responsible for the UK & Ireland sales teams led by Fleet Sales Director Matthew Lawrence and Retail Sales Director Charlie Mille. He will also lead international business development, assisted by the appointment of a dedicated Business Development Manager later this year.
Werth joins ADL from Wrightbus Ltd where he was the Chief Commercial Officer and brings with him many years of sales, business development and commercial operations experience in the bus and coach sector.