Asset Alliance Group appoints new Managing Director
By Luke Willetts - 14th October 2023

Michael Bycroft Asset Alliance Group Managing Director of Asset Finance & Leasing
UK – Last month, UK commercial vehicle contract hire and leasing specialist, the Asset Alliance Group, appointed Michael Bycroft as the new Managing Director of Asset Finance & Leasing. Previously Managing Director of Bus & Coach, Bycroft now assumes responsibility for the development of the Group and will oversee the truck and trailer contract hire, leasing and finance sales divisions.
Bycroft said: