Iveco UK names new Truck Business Line Director
By Luke Willetts - 9th December 2023
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Patrick Farbrace, Iveco UK Business Line Director (Truck)
UK / Italy – Iveco Ltd of Basildon, the UK sales subsidiary of Turin-based Iveco Group, announced that Patrick Farbrace will succeed Gareth Lumsdaine as the new Truck Business Line Director, effective immediately. Farbrace joins Iveco after spending seven years at MAN Truck & Bus, where he was the regional sales manager in the South West of the UK. Farbrace has also worked at Schmitz Cargobull and the Dawson Group, over the course of a 25-year career in the truck industry.
Farbrace will be tasked with growing Iveco’s market share in the UK in the tractor unit segment. Speaking on his appointment, Farbrace said:
