|

Iveco UK names new Truck Business Line Director

|

By Luke Willetts - 9th December 2023

Patrick Farbrace, Iveco UK Business Line Director (Truck)

UK / Italy – Iveco Ltd of Basildon, the UK sales subsidiary of Turin-based Iveco Group, announced that Patrick Farbrace will succeed Gareth Lumsdaine as the new Truck Business Line Director, effective immediately. Farbrace joins Iveco after spending seven years at MAN Truck & Bus, where he was the regional sales manager in the South West of the UK. Farbrace has also worked at Schmitz Cargobull and the Dawson Group, over the course of a 25-year career in the truck industry.

Farbrace will be tasked with growing Iveco’s market share in the UK in the tractor unit segment. Speaking on his appointment, Farbrace said:

Become a subscriber to read article

Start free trial Already a subscriber? Click here to login.

Choose your subscription

Individual

£420 / annum

✓ 1 × users
✓ 3 × devices per user
✓ Unlimited articles
✓ Article Downloads
✓ Premium Content
✓ Enhanced Company Profiles

Select Subscription

Team

£1,650 / annum

✓ 5 × users
✓ 3 × devices per user
✓ Unlimited articles
✓ Article Downloads
✓ Premium Content
✓ Enhanced Company Profiles

Select Subscription

Group

£3,000 / annum

✓ 10 × users
✓ 3 × devices per user
✓ Unlimited articles
✓ Article Downloads
✓ Premium Content
✓ Enhanced Company Profiles

Select Subscription

Enterprise

£8,500 / annum

✓ Unlimited users
✓ 3 × devices per user
✓ Unlimited articles
✓ Article Downloads
✓ Premium Content
✓ Enhanced Company Profiles

Select Subscription

or Start your 30 day free trial today and get almost unrestricted access. Start your free trial

Subscription Features

Unlimited Article Limits

Access to all articles published daily as well as Truck & Bus Builder archives.

Access Article Downloads

Tables, graphs and statistical information as well as government papers.

Premium Content

Including in depth market reports, feature articles and interviews with industry leaders.