Kia to launch pickup truck in global market
By Will Pulson - 24th May 2024
![Kia to launch pickup truck in global market](/media/4588/18.24.41---T&BB-EA-June-2024-Lot-9---Kia-to-launch-'Tasman'-pickup-truck-in-global-market.jpg?w=680&h=450&fit=crop)
Kia to launch 'Tasman' pickup truck in global market
South Korea - Kia Corporation, headquartered in Seoul, says it plans to launch a mid-size pickup truck in 2025 targeting global markets.
Kia said the new “Tasman” will be a multi-purpose model aimed at the “working” and “life-style” sub-segments of the global pickup truck market. The company is following the lead of sister company, Hyundai Motor, which launched the Santa Cruz pickup truck in 2021 - a model based on the Tucson SUV chassis targeting mainly the lifestyle segment.