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Strategy/Policy

IAA Transportation 2024: Europe is ready to decarbonise, but the market is not!

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By Jim Gibbins - 17th October 2024

Prof. Dr. Peter Laier, Member of the Board of Management of the ZF Group responsible for the ZF Commercial Vehicle Solutions.

Germany – ‘Europe is ready to decarbonise, but the market is not’ is the key takeaway from this year’s IAA Transportation in Hanover, held between 17th and 22nd of September. At the show there were many companies displaying products that effectively make up all the key ingredients necessary to decarbonise the transportation industry and yet, the market is just not yet ready, and several companies stated that their plans for ramping up production were much delayed.

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