Kia targets 6% of global pickup truck sales by 2030
By Will Pulson - 30th April 2025

The single-cab version of the Kia Tasman pickup truck
South Korea / USA /Canada - Kia Corporation, a subsidiary of South Korea’s Hyundai Motor Group headquartered in Seoul, announced it is targeting 80,000 annual sales of its new Tasman pickup truck, which is scheduled to be rolled out in global markets this year.
Kia confirmed the target at the Kia CEO Investor Day conference in Seoul this week, where it also confirmed that the Tasman would be available with internal combustion engine (ICE) and electrified powertrains. It is targeting a 6% share of the global pickup truck market by 2030.