It is less than a year since German automotive components giant Schaeffler merged with Vitesco Technologies Group to form a single “motion technology company”. Retaining the Schaeffler name, the new company is now in the process of combining the two product lines of Schaeffler and Vitesco together under a single brand. At the company’s stand at the Advanced Clean Transportation Expo – held between 28 April and 1 May in Anaheim, California – the two companies’ portfolios were nearly indistinguishable. It marked the first time that the newly-merged company presented itself as a supplier of comprehensive system solutions to the North American commercial vehicle market.

All product brands, including Vitesco, which are currently marketed alongside the Schaeffler brand will “gradually be transferred to the corporate brand”.

Schaeffler stated that the combination with Vitesco could realise earnings before interest and taxes (EBIT) of EUR600m per year before the end of the decade, through improved “revenue and cost synergies” achieved by combining their respective product portfolios.