Daimler on an all-out marketing offensive before series production of the eActros 600 later this year
By Luke Willetts - 31st July 2024
The “Actros 600 Experience World”
Germany – With series production of the Mercedes Benz eActros 600 long-haul battery-electric truck scheduled for Q4 2024 in Wörth, Germany, Daimler Truck AG of Leinfelden-Echterdingen, Baden-Württemberg, has implemented a full-court press in the marketing of this new product. We have seen customer trials, extreme weather testing and the “eActros 600 European Testing Tour 2024.” The company has now built a pavilion named the “Actros 600 Experience World” in Wörth, where customers, clients and the general public can learn about the vehicle as well as the company’s history. Daimler is attempting to educate the public on the need for electrification as it rolls out its zero-emission product range.
This complements a customer testing programme launched last year with Contargo, a German logistics container company. Karin Rådström, CEO of Mercedes-Benz Trucks confirmed that there are signed letters of intent from customers for thousands of eActros 600 vehicles, despite the purchase price being expected to be 2.5 times its diesel equivalent.
