At IAA Transportation 2024 last month, I experienced firsthand the magnetic effect of the “Tesla phenomenon”. Towards the end of a series of keynote speeches delivered by some of the industry’s most important executives, Dan Priestley, who heads the development of Tesla’s heavy electric ‘Semi’ truck, took to the stage to provide an update on the company’s plans for the commercial vehicle segment. I had a place towards the front, having sat through the preceding talks that afternoon, which were reasonably well attended; however, looking behind just before Priestley’s entry to the stage, I saw a new crowd of attendees filling out the entire space.

According to social media reports, Tesla has successfully demonstrated the 500-mile range of its new ‘Semi’ Class-8 battery-electric truck and has made its first delivery to food and beverage firm PepsiCo Inc.