Powered by REE: a T&BB interview with EV “disruptor” REE Automotive

By Bradley Osborne – 14th May 2024

Redesign, reinvent, reimagine: whole new ways of approaching the old problems of engineering and producing a saleable vehicle are encapsulated in two letters, ‘re–’, a tiny prefix which carries a lot of semantic weight. It was while mulling over the possibilities of “redesigning”, “reinventing”, and “reimagining” the traditional business model that co-founder and CEO Daniel Barel came up with the name REE Automotive for his startup firm, originally established in 2011 and now a public company with business premises in Israel, the UK, and the USA.

Self-driving in the startup nation: T&BB interviews Eran Ofir, CEO of Israeli company Imagry

By Bradley Osborne – 12th September 2023

The first Irizar i6S Efficient coaches arrive in Israel and Portugal

By Luke Willetts – 25th July 2023