Empathetic design: T&BB interviews Ali Javidan, founder and CEO of electric trailer firm Range Energy
By Bradley Osborne – 24th September 2024
Manufacturers have always cared about what the customer thinks about their products. In the commercial vehicle industry, this is often expressed in terms of economics. Perhaps it needs an industry outsider to make the question of customer satisfaction about empathy instead of, or in addition to, materialism. Recently, I spoke with somebody who is prepared to bring feelings into a conversation that normally deals with facts only – Ali Javidan, the founder and CEO of Range Energy, a startup firm based in Mountain View in California’s Silicon Valley.