Empathetic design: T&BB interviews Ali Javidan, founder and CEO of electric trailer firm Range Energy

By Bradley Osborne – 24th September 2024

Manufacturers have always cared about what the customer thinks about their products. In the commercial vehicle industry, this is often expressed in terms of economics. Perhaps it needs an industry outsider to make the question of customer satisfaction about empathy instead of, or in addition to, materialism. Recently, I spoke with somebody who is prepared to bring feelings into a conversation that normally deals with facts only – Ali Javidan, the founder and CEO of Range Energy, a startup firm based in Mountain View in California’s Silicon Valley.

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By Luke Willetts – 9th September 2024

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Northvolt to cut back on cell production plans as EV uptake slows

By Bradley Osborne – 23rd September 2024

The slower-than-expected transition to electric vehicles is one of the main factors behind the decision to restructure the business, though Northvolt’s CEO and co-founder, Peter Carlsson, said, “there remains no question that the global transition towards electrification — and the long-term outlook for cell manufacturers, including Northvolt — is strong”.

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