At IAA Transportation 2024, held between 17-22 September in Hanover, Germany, the vehicle manufacturers said in unison to delegates: “We are ready for the transition to electric vehicles. Now we are waiting for the market to follow.” Maxion Wheels had a similar message for its OEM customers: “We are ready. Everything is developed. We know how to do it.”At its stand, the company showcased a range of different wheels, from sustainable steel to light electric urban to forged aluminium – this last type being shown to the public for the very first time since Maxion announced its intention to enter this market segment at IAA Transportation 2022. But Maxion’s execs were keen to stress that the company’s moves to support electric vehicles and sustainability are not disruptive; rather, these initiatives are in keeping with a longstanding “culture of innovation” at Maxion.

Ovarith Troeung of CEO HFC retrofit company cautioned that the company is still waiting for the “market to mature” before ramping up production. Evidently, it has learnt from the litany of startup vehicle companies that have gone bust over the last few years.

This partnership aims to help resolve chronic driver shortages as well as increase the safety and efficiency of logistics operations in ports and warehouses.

The LCV and pickup truck maker has relocated its corporate headquarters from California to northern Texas. This relocation is part of a broader restructuring plan, which also includes the migration of Canoo's engineering workforce to its two main Oklahoma locations in Oklahoma City and Pryor​, beginning in Q4 this year.